A new local marketing/gaming iPhone app just came to my attention called MyTown via a Washington Post article. See below for highlights and a link to the full story…

What is MyTown?
A location-based game app for iPhone, think Foursquare meets Monopoly.
Why is Another iPhone App Newsworthy?
Because iPhone is the #1 phone in the US, beating out all other phones, including the ones they give away for free. (Source: Nielsen/Mashable)
How Popular is MyTown?
As of 1/14/2010, it has 500,000 users and 31,000,000 check-ins, at a rate of 6 check-ins per second. For comparison purposes, the better-covered Foursquare gets about 1 check-in per second. (Source: TechCrunch)
Why is the Gaming Element So Good?
Its founders worked on the World of Warcraft team.
Full Article
WashingtonPost.com
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