According to Greystripe Mobile Ad Network, “iPhone Moms” represent almost 30% of all iPhone users, and love to use the iPhone to shop.

Moms manage the money in many households with 40% being the sole decision maker on most household purchases. In the Greystripe Mobile Advertising Insights Report (PDF), you’ll see that iPhone Moms’ shopping-related tasks include:

Local Marketing: iPhone Moms

• locating the nearest store (60%)
• keeping track of shopping lists (42%)
• comparison shopping (40%)
• keeping track of sale items (23%)
downloading coupons (19%)

Want to know more about iPhone Moms? Check out the popular blog, TheIphoneMom.com.

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