1. Get Reviews (from real customers)
Set a goal to get one per day from your happy customers. You want to have WAY MORE than your local competition. If the other guy has 2, you should have 20! This will position you as the local leader to potential customers.

2. Add Photos and Videos
Upload the maximum number of photos and YouTube videos, including your company logo. Use photos of your staff, your office/shop, and a couple from personal shots to give your profile a human touch. Videos can include a tour of your facility or simple tips that are generally helpful.

3. Incorporate Keywords in the Business Description and Business Name
When listing your company name and describing what your company offers, be sure to include popular keyword phrases used by your potential customers. Keyword popularity can be found at google.com/sktool. Don’t change your business name, but do append some relevant keywords like this…

WRONG: Javier’s
RIGHT: Javier’s Mexican Restaurant

4. Add a Coupon
Google provides printable coupon functionality on your business profile. Provide a compelling offer valid only for a limited time.

5. Create Links Back to Your Local Profile
Create links to your Google Local profile page from your website, your YouTube page, your articles, your forum posts, your blogs, etc.

This same tips also apply to Yahoo Local and Bing Local, so you’ve got some work to do!

Until next time,
Anthony

Anthony Curtis
http://www.LocalMarketingToday.com
800-538-0150

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